OpenAI’s new tool, Sora, marks a real turning point. Unlike earlier AI tools that mostly generated text or supported tasks, Sora can create full videos from a simple prompt. You can drop yourself, or anyone, into a video with a likeness, voice, and identity that feels real.
That’s where things get slippery. What looks real might not be real at all. When your name, your face, and your voice can be replicated in seconds, the stakes rise for both individuals and organizations.
From Tool to Media
Up until now, AI has been mostly about assistance. It helped with drafting, research, and analysis. Sora and tools like it change the equation. AI is no longer just a behind-the-scenes helper. It is creating the actual media we consume and shaping what people see and believe.
The Psychological Toll
More people are beginning to experience what experts call AI psychosis—the feeling of blurred reality when synthetic content gets too close to believable. When the mind can’t separate truth from fabrication, it fills in the gaps. That’s dangerous territory, especially in professions that rely on evidence, trust, and precision.
Anthropic’s 4D Framework for AI Literacy
To navigate this, we need to build new habits around AI media:
- Delegation: Know when and why you’re letting AI create content.
- Description: Be transparent about what is AI-generated and what isn’t.
- Discernment: Develop the ability to question and validate media before trusting it.
- Diligence: Create legal, technical, and operational safeguards to protect identity and ensure authenticity.
The Bigger Question
How do we build AI into our lives and work without losing our grip on reality? Or our ability to think critically?
Final question: What do you think of the new AI capabilities? Did you think it was Nick in the video?
Nick Whitehouse, Chief Artificial Intelligence Officer, Onit explains how AI is evolving to create content.
